For Indie hackers
Validate the next side project before you build the backend
Most side projects die because the founder built the backend before validating the demand. instxnt flips it: launch a Stripe-backed storefront, charge real money, and only build the actual product if real people pay you. Refunds are cheap. Bad backends are not.
Common ways to use it
Pre-order validation
Sell pre-orders for the product you have not built yet. Refund anyone who is unhappy with the wait. Build only if demand justifies it.
Audience signal pages
Run a paid ad to a $9 lead-magnet storefront. If conversion is meaningful, the audience is real and the bigger product can follow.
API key + early access
For dev tools, sell an early-access API key with a clear "MVP" caveat. Real-money signal beats waitlist signal.
Why it fits
60 seconds to live
No backend, no design system, no auth. Just the product page, the checkout, and the real-money signal.
Public API
Once you have validation, plug instxnt into your stack — fetch order data, sync customers to your CRM, automate fulfillment.
AI copy
For founders who hate writing marketing copy. Tweak instead of starting from blank.
Frequently asked
Is this just a Stripe Payment Link?
Stripe Payment Links are a checkout button. instxnt is a full product page with copy, FAQ, theming, and analytics, plus the checkout. Worth more than a single button when you are testing whether the product sells.
What if the validation works?
You can keep using instxnt with a custom domain on Premium ($19/mo), or migrate to Shopify / your own stack once volume justifies it. We are designed to be easy to leave.
How do indie hackers typically use it?
Launch a one-product storefront for the side project. Spend $50 on Twitter/Reddit ads. If the conversion ratio is meaningful, build the backend. If not, ship the next idea.
Ready to test?
Free for unlimited storefronts. Upgrade only if you outgrow it.